There’s no doubt about it—the digital marketing industry has changed. Back in the days of America Online and the beginnings of social media, all you really needed was a good-looking…
Author: Jennica Torio
What You Missed Last Quarter on Google
From algorithm updates to new AI and mobile website optimization features, Google spent the past few months unveiling new technologies and processes that are sure to set new standards for…
Why Businesses Need Inbound Marketing
If you’ve been making moves to boost your digital marketing efforts, you’ve probably come across the term “inbound marketing.” Inbound marketing is a tactic that’s becoming more and more popular…
How Location-Based Ads Boost Store Visits and Sales
Location-based advertisements have helped many businesses see their share of online success. Whether its increased traffic or better customer communication and engagement, these ads have been proven to boost a…
The Basics & Benefits of Google Quick Answers
Search engine algorithms and features are always changing, and one of the more recent additions to Google searches have been quick answers, or the box of text found at the…
Why You Need Conversion Rate Optimization now
Back in the day, a website put a business at the forefront of digital advertising. Now, having a responsive and optimized website won’t be enough to boost your online presence,…
Emotion Detection Technology
Emotions—they make us laugh, cry, and if you’re like any one of the millions of online consumers, emotions also influence your purchase decisions. Think about it. Have you ever spontaneously bought…
Email Marketing Mistakes You Should Avoid
Chances are, your business is one of the many who make common email marketing mistakes. But luckily, there are ways to help you avoid them so you get can your…
Why Stories are Critical to Inbound Marketing Success
It’s 4 pm, and the clock is ticking. Only an hour left before my deadline and all I’ve got on the page is a blinking cursor. I contemplate smashing my…
How Google’s Text Ad Changes Will Affect Your Business
Text ads have been on the right side of a Google search engine results page (SERP) for about 16 years, but no longer. On February 19, Google moved ads to…