I’m sure you’ve heard the quote that if you don’t learn from the past, you’re doomed to repeat it. Right? Well, the same goes for marketing. If you don’t learn…
Category: digital marketing
SEO, PPC, and Social: The Digital Trifecta
Well, there’s no denying it: We’re in the thick of the Digital Age, and we’re not leaving it any time soon. The allure and utter convenience of the internet has…
2019 Digital Marketing Trends Designed to Drive Leads for Your Business
2019 is a big year for digital marketing. Yes, there are constant changes, with businesses needing to reevaluate their lead generation methods. However, it’s this year that’s showing trends shift…
Top Marketing Automation Mistakes to Avoid
The rewards of inviting an ultra-targeted audience, onto a list or group, and delivering relevant content to this group, far outweigh any other marketing method currently available. Especially when you…
Google’s Possum Algorithm
It’s a zoo out there. For marketers and advertisers alike, it’s hard to control your organic search rankings with all the Google updates; Pandas, Penguins, Pigeons and Hummingbirds to keep…
Digital Marketing Doesn’t Just Mean Make a Website
What is digital marketing? Well for one thing, it doesn’t mean just building a website. There are a number of digital communication channels used to market products and services on…
Why Stories Are Critical for your Digital Marketing Success
The advertising game has changed locations quite a bit over the years, but one thing remains the same through it all: effective advertising/marketing/sales starts with a really good story.
4 Tips to Make a Successful Marketing Video
A marketing video is the best way to reach your audience and share your business. Visual content is much more appealing then print or text and can be easily shared…
4 Ways That Negative Reviews Can Help Your Business
Sounds counterintuitive, right? Why would negative reviews help your business?
Meta Descriptions: Why They Still Matter
Some SEO experts would argue that meta descriptions have lost their value to some search engine crawlers, mainly Google’s. However, if executed effectively, meta descriptions still play an important role…