Category: Digital Marketing Strategies

Why Marketing Is More Than Just Paid Search: Diversify to Maximize Your ROI

In the digital age, it’s easy to see why businesses might gravitate toward paid search as their primary marketing strategy. The appeal is obvious: quick results, measurable outcomes, and a…

OK, Voice Search: Why Local Businesses Are Missing Out on Big Opportunities

Over the past few years, the way we interact with our technology has completely evolved. Looking back 10 years ago, who would have thought we would have a personal assistant…

Why Stories Are Critical for your Digital Marketing Success

The advertising game has changed locations quite a bit over the years, but one thing remains the same through it all: effective advertising/marketing/sales starts with a really good story.