“Smarketing” is a term used by marketing professionals to refer to the intentional connection of both your marketing and sales efforts. This process alignment is crucial to ensuring that both…
Category: inbound marketing
Top Marketing Automation Mistakes to Avoid
The rewards of inviting an ultra-targeted audience, onto a list or group, and delivering relevant content to this group, far outweigh any other marketing method currently available. Especially when you…
Why Storytelling Will Accelerate Your Sales Funnel
Storytelling has been a large attribute to sales because it creates a connection of trust and builds an interest. Below are two stories to introduce Stream Companies. Take a read…
Why Stories are Critical to Inbound Marketing Success
It’s 4 pm, and the clock is ticking. Only an hour left before my deadline and all I’ve got on the page is a blinking cursor. I contemplate smashing my…
Inbound Marketing 101
If you’re a business owner or marketer, you’re well aware that the consumer buying process has changed dramatically over the past few years. Mobile devices allow consumers to access tons…
3 Tips for Using Inbound Marketing in Healthcare
Like a nutritious diet, regular exercise, or good hygiene, inbound marketing is essential for maintaining a healthy online presence as a medical provider. Not only does it improve your visibility…
Why You Won’t Recognize SEO in Years to Come
If you were to look back five years ago from today, SEO strategies would be the complete opposite of what they are now. So what can we expect in another…
Best Practices When Creating Display Ads
So you’ve decided to expand your paid search account to include the display network and display ads because they’re cost-effective, easily measured, and a great way to increase your overall…
Why You Should Combine Your PPC and Inbound Marketing Strategies
Depending on whom you talk to, some marketers will tell you that pay-per-click (PPC) advertising and inbound marketing are opposites. However, PPC is actually a subsidiary of inbound.
Tell Me More, Tell Me More: Semantic Search & Long-Tail Keywords
Think of the questions you would ask if someone wanted you to purchase shoes for them online: What size? Where will you wear them? What color?