The beauty of search engine optimization is that the Google, Bing, and other search engine algorithms are top-secret. Some ways marketers can understand what’s working or failing are by testing…
Category: Paid Search
Will Display Ads Take Over Search?
You may have heard that in 2016, more money will be spent on display ads than on traditional PPC. You may find this a little surprising considering that some believed…
To Bid or Not to Bid on Brand Keywords in Paid Search
To bid or not to bid on brand keywords, that is the question. And ask this to any search engine marketing specialist and they’ll tell you that bidding on brand…