In the dynamic world of digital marketing, one constant remains: change. Google, the most influential search engine, frequently updates its algorithms, creating ripples across the SEO landscape. For businesses and…
Category: Search Engine Optimization
Common SEO Myths
The beauty of search engine optimization is that the Google, Bing, and other search engine algorithms are top-secret. Some ways marketers can understand what’s working or failing are by testing…
Google My Business: Your New Homepage is Off-Page
According to Moz’s research through Jumpshop, 35% of desktop visitors do not click through to any organic or paid listing. Mobile visitors are an even bigger challenge, with 57.1% of visitors not…
Key Takeaways from HubSpot’s Inbound 2018
How do you summarize an incredible week of collaboration, inspiration, and industry growth in less than one novel? You simply cannot, but the team at Stream Companies has provided a…
What Inbound Marketing Tactics you Need to Start Implementing Now
According to a 2015 survey of nearly 4,000 marketers and sales professionals, companies are three times as likely to see higher ROI on inbound marketing campaigns than on outbound (HubSpot),…
Is Your Website Sick? Why You Need a Professional to Monitor Your Backlink Profile
It’s difficult to deny how a website can benefit a business. Aside from the branding aspect, a well-made and marketed website can drive leads or function as a point of…
SEO in 2015: The 5 Essential Elements of a Successful Strategy
We all know the basics of a successful SEO strategy: links, regular blog updates, social media, keywords, and quality content. Between Panda, Penguin, and many other updates, SEO has changed…
Year in Review: SEO Dos and Don’ts We Learned in 2014
Meta Descriptions: Why They Still Matter
Some SEO experts would argue that meta descriptions have lost their value to some search engine crawlers, mainly Google’s. However, if executed effectively, meta descriptions still play an important role…