In the modern world of marketing, metrics are more important than ever. You’ve no doubt heard the old saying, “If you can’t measure it, it doesn’t exist.” That said, marketing…
Category: search marketing
Why You Don’t Want $5 SEO Services
Before even considering the price of SEO services, it’s a good idea to take a step back and consider just what SEO is.
Big Changes in Local SEO: Your Guide to Google’s Local Snack Pack Results
Local Snack Pack: More Than a Pudding Cup
Watch What Happens When You See Eye to Eye
Any good account manager understands that you need to be on the same page as your client. If you’re going in one direction and your client has something completely different…
Social Sharing: It’s Cool, But Does It Work?
Content producers increasingly hope that social media will get the word out for them. They hope that their content will go viral. But studies show that email is still the…
First Half Web Ad Spending Down 5.3%
U.S. advertisers spent $10.9 billion on Internet ads in the first half of 2009, a 5.3% decline from the same period last year, the Interactive Advertising Bureau said Monday.