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Advertising News for the New Media.

School friends build thriving ad business

David Regn and Jason Brennan became friends in middle school – and began a flourishing business partnership just a few years after that. Growing up in Malvern, Regn and Brennan attended General Wayne Middle School. They both played lacrosse while

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The Devil’s in the Details: Media Buying with Your Target in Mind

For most of our automotive clients, our target demographic is adults ages 25-54. At a first glance, this age range seems to be quite narrow. Members of the demographic share a number of commonalities: most are presumably employed, have some

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Defining Your USP

What’s Your USP? (more…)

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Coping with Consumer Attention Deficit Disorder:

The Importance of an Integrated Media Mix to Reach a Market of Multitaskers (more…)

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What Businesses Can Learn About Social Media From Peyton Manning

For the past two weeks, Peyton Manning’s release from the Indianapolis Colts has been the biggest story in the football world.  However it wasn’t a football story that landed the star quarterback’s face on the front page of Yahoo! last

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Marketing Collateral Takeaways

Introducing a new product? (more…)

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Facebook Finally Jumps on the Bandwagon with Mobile Ads

Facebook is almost ready to tackle what pretty much everyone else has already done – advertise on mobile devices. (more…)

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Time Is On My Side

To start off the new year right, this is the perfect opportunity to make sure you’re getting the most out of your work day. When you’re working in sales, there are constant tasks and challenges. It’s up to you to

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The Influence of Typography

Sal Sciarrino - Graphic Designer (more…)

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10 Ways to Increase Productivity

Becoming complacent is sometimes a much easier option than tackling things head on. But at Stream Companies, we avoid that nasty trap. Here are a few pointers that our Sales team follows in order to increase productivity. (more…)

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Are You Part of the “Wait and See”?

The global economy is confused. (more…)

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Cable Buying: A Game of Reach and Frequency

Welcome to the World of Cable Advertising! (more…)

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