Advertising News for the New Media.
School friends build thriving ad business
David Regn and Jason Brennan became friends in middle school – and began a flourishing business partnership just a few years after that. Growing up in Malvern, Regn and Brennan attended General Wayne Middle School. They both played lacrosse while
The Devil’s in the Details: Media Buying with Your Target in Mind
For most of our automotive clients, our target demographic is adults ages 25-54. At a first glance, this age range seems to be quite narrow. Members of the demographic share a number of commonalities: most are presumably employed, have some
Coping with Consumer Attention Deficit Disorder:
The Importance of an Integrated Media Mix to Reach a Market of Multitaskers (more…)
What Businesses Can Learn About Social Media From Peyton Manning
For the past two weeks, Peyton Manning’s release from the Indianapolis Colts has been the biggest story in the football world. However it wasn’t a football story that landed the star quarterback’s face on the front page of Yahoo! last
Facebook Finally Jumps on the Bandwagon with Mobile Ads
Facebook is almost ready to tackle what pretty much everyone else has already done – advertise on mobile devices. (more…)
Time Is On My Side
To start off the new year right, this is the perfect opportunity to make sure you’re getting the most out of your work day. When you’re working in sales, there are constant tasks and challenges. It’s up to you to
10 Ways to Increase Productivity
Becoming complacent is sometimes a much easier option than tackling things head on. But at Stream Companies, we avoid that nasty trap. Here are a few pointers that our Sales team follows in order to increase productivity. (more…)
Cable Buying: A Game of Reach and Frequency
Welcome to the World of Cable Advertising! (more…)