Playbooks

A comprehensive guide to boosting dealership sales, optimizing your digital presence, and leveraging AI-powered marketing.

With topics ranging from the state of used inventory and Certified Pre-Owned (CPO) trends to best practices in pricing transparency, acquisition strategies, and digital marketing, this guide emphasizes both process improvement and customer engagement.

From gearing up for a major holiday promotion or a year-end clearance event to preparing for a new model launch, the strategies outlined here will help you achieve your goals and drive measurable results. 

In 2024, we saw fluctuations in consumer buying patterns, the return of high-interest rates, and shifting affordability concerns—all factors that impact how dealerships communicate value and manage their inventory.

In this comprehensive guide, we will explore the current state of leasing, delve into the impact of electric vehicles (EVs) in the leasing market, and analyze the growing trend of prime financing.

With increasing vehicle ages, expanded electric vehicle (EV) adoption, and growing competition from independent shops, this year calls for a strong focus on retention, customer experience, and new service revenue.